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    內容簡介

      本書為應用英文寫作系列之第九本書,書中練習題部分主要是幫助國人糾正常犯寫作錯誤,由反覆練習中,進而熟能生巧提升有關英文商業策略的寫作能力。

      本書中的每個單元呈現三個視覺化的情境,經由以全民英語檢定為標準而設計的口說訓練、聽力、閱讀及寫作四種不同功能,來強化英文總體能力。此外,書後所附的解答使的本書也非常適合在課堂上使用,教師可以先描述單元情境,讓學生藉由書中的練習,循序在短期內完成。不論是小組或個人,皆可藉書中的練習,寫出更明白精確的科技英文報告及其相關文件。

    作者簡介

    柯泰德

      柯泰德先生自1989年即在國立交通大學及清華大學任教,教授研究所科技英文寫作課程。曾任工研院化工所副研究員(1994-2000)及元培技術學院外文組的專任講師(2002-2005)。著有五本科技英文寫作系列及八本應用英文寫作系列叢書。同時他也是數本科技期刊的英文編輯。柯先生目前正在攻讀英國東安格利亞大學的教育博士學位。柯先生同時是第一位美國人士獲得中華民國永久居留權。首創The Chinese On-line Writing Lab(線上英文論文編修訓練服務),網址:www.chineseowl.idv.tw

     

    目錄

    Foreword
    Introduction

    UNIT ONE  Problem Analysis Reports 問題分析報告

    Describe the project background in which the managerial problem and project needs are introduced, with an emphasis on your group’s role within the organization
    調查性報告告知讀者特定管理問題的背景及合乎邏輯的需求回應,您的機構跟這個主題的相關程度多大?

    Discuss in detail the technical problem
    目前的管理界情勢:管理問題後的工業背景?

    Cite examples of the problem that the company must solve to achieve its objective(s)
    您的機構要解決什麼樣的問題?

    Emphasize to what extent that the problem affects the company’s direction
    這個問題影響到您機構的程度有多深?

    Highlight how failing to solve the problem would impact not only the company but also a particular field
    這個沒有解決的問題會如何影響到您的機構及管理業界其他人?

    Summarize briefly how to solve the technical problem
    要如何進行來解決這個管理問題?

    UNIT TWO  Recommendation Reports 調查性與建議性報告

    Identify the objectives, methodology and anticipated results to solve the technical problem
    建議性報告告知讀者管理目標,方法論及預期的結果,以求解決特定的管理問題.

    Describe the nature of the problem
    該解決的管理問題是什麼?

    Offer suggestions on how to solve the problem
    您的機構對解決問題有何提議?

    Outline the strategy to achieve the project goal
    您的機構計劃如何實行這個目標?

    Emphasize how the company would benefit from achieving the set goal(s).
    達成目標的立即利益為何?

    Summarize how the larger industry or field would benefit from achieving the project goal(s).
    達成目標後會對管理界其他人造成何種利益?

    UNIT THREE  Persuasive Reports說服力的展現

    Cite a statistic or recent trend to attract the readers’ interest in a particular topic
    引起讀者注意

    Describe how the reader’s interests are addressed in the project planning and strategy, as well as in customer service
    建立讀者對計劃、策略或服務的需求

    Discuss the feasibility of project success in terms of methodology, strategy and customer service
    展示計劃、策略或服務的可行性

    Highlight the anticipated benefits of project success
    引導讀者預想計劃、策略或服務實行後的成果

    Summarize the steps needed to ensure project success
    最後採取特定行動

    UNIT FOUR  Informal Technical Reports非正式實用工程技術報告

    Identify the managerial motivations to undertake this project
    簡要的描述管理方案所關心的事項

    Briefly introduce the industrial setting in terms of customer concerns and the project group’s priorities
    闡明特定部門或客戶所關心的工業環境

    Introduce the problem to be solved.
    介紹管理問題

    Summarize the project goals
    介紹管理方案的目標

    Highlight the project methodology
    管理方案方法論的細節描述

    Summarize the main results of the project
    管理方案主要成果總結

    Describe how the project results contribute to a professional or academic field
    管理方案對特定部門或領域的全面貢獻

    UNIT FIVE  Employment Application Letters求職申請信函

    Apply for a specific job by referring to an advertisement, mutual friend
    or other source of information about a particular line of work
    經由廣告,朋友及其他相關訊息得知的工作申請

    Summarize one’s academic and professional qualifications in relation to the needs of your potential employer
    對未來工作的個人學術及相關專業特質總結

    Compliment the organization that you are applying to and state how work there would benefit one’s career goals
    讚揚要申請工作的機構及說明其對個人工作目標所產生的利益

    Sum up the memo with one main theme or selling point
    總結主要論點

    Invite the reader to contact you for an interview
    邀請讀者給予面試機會

    UNIT SIX  Training Application Letters

    Request professional training 
    科技訓練申請
    Summarize one’s academic or professional experiences
    某人學歷及工作經驗概述
    Commend the organization that one is to receive technical training
    讚揚提供科技訓練的機構
    Explain the details of the technical training 
    科技訓練細節解釋

    UNIT SEVEN  Employment Recommendation Letters

    State why you are qualified to make a recommendation
    撰寫推薦信函(A部分)推薦信函開始及推薦人的資格
    Recommend a potential applicant for  employment
    撰寫推薦信函(B部分)被推薦人與進階學習有關的個人特質及信函結尾

    Answer Key
    About the Author
    Acknowledgments

     

      This handbook orients technical professionals on the essentials of proficient communication in the workplace.  How to write a problem analysis report is described first, including the project background in which the managerial problem and project needs are highlighted, a detailed discussion of the technical problem, examples of the problem that the company must solve to achieve its objective(s), an emphasis on the extent to which the problem affects the company’s direction, the consequences of failing to solve the problem for both the company and a particular field, as well as a brief summary on how to solve the technical problem.  How to write a recommendation report is then detailed, including the objectives, methodology and anticipated results to solve the technical problem, the nature of the problem, suggestions on how to solve the problem, a strategy outline for achieving the project goal, an emphasis on how the company would benefit from achieving the set goal(s), and a summary of how the larger industry or field would benefit from achieving the project goal(s).  Next, how to write a persuasive report is introduced by citing a statistic or recent trend to attract the readers’ interest in a particular topic, describing how reader’s interests are addressed in the project planning and strategy, as well as customer service, discussing the feasibility of project success in terms of methodology, strategy and customer service, highlighting the anticipated benefits of project success, and summarizing the steps needed to ensure project success.  Additionally, how to compile an informal technical report is discussed, including the managerial motivations in undertaking this project, the industrial setting in terms of customer concerns and the project group’s priorities, the problem to be solved, the project goals, the project methodology, the main results of the project, and contribution to a professional or academic field.  Finally, instructions are given on how to write effective correspondence for an employment application, training application and employment recommendation.

      Each unit begins and ends with three visually represented situations that provide essential information to help students to various forms of technical communication.  Additional oral practice, listening comprehension, reading comprehension and writing activities, relating to those three situations, help students to understand how the visual representation relates to the ultimate goal of writing an effective workplace memo.  An Answer Key makes this book ideal for classroom use.  For instance, to test a student’s listening comprehension, a teacher can first read the text that describes the situations for a particular unit.  Either individually or in small groups, students can work through the exercises to produce concise and well-structured technical communication.

     

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